Top 5 Film & Television Apps Performance in Kenya Q3 2023

In the third quarter of 2023, the top 5 Film & Television applications in Kenya showcased varied performance trends across downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Amazon Prime Video saw a consistent pattern in its weekly revenue, with a notable peak of around $1.9K in the final week of September. Weekly downloads fluctuated, peaking at 5.7K in late June and gradually declining to about 3K by the end of the quarter. Active users decreased from 34.6K at the start of the quarter to 23.7K by the end of September.

Netflix maintained robust weekly downloads, averaging around 29K to 37K throughout the quarter. Revenue peaked at approximately $1.2K in the last week of September. Active users remained impressively high, fluctuating slightly but closing the quarter at about 518.5K.

ReelShort - Short Movie & TV exhibited a dramatic rise in both downloads and revenue. Weekly downloads surged to 15.6K at the end of August, while revenue reached a peak of roughly $2.2K in the same period. Active users also saw significant growth, climbing to 18.6K by late August.

Showmax experienced a steady download rate, with peaks of around 9.8K in early August. However, revenue showed a declining trend, dropping from $1.5K at the beginning of the quarter to negligible amounts by the end. Active users remained relatively stable, with slight fluctuations, ending the quarter at about 112.5K.

DramaBox - Stream Drama Shorts, a newer entrant, showed promising growth. Downloads peaked at 2.6K in mid-September, while revenue reached a high of $866 in early September. Active users increased significantly from just 52 in mid-August to around 2.3K by the end of September.

For more detailed insights and data, visit Sensor Tower.